Question 1

What is a private guided tour?

Accepted Answer

A private guided tour is an experience where you and your group are alone with an authorized guide — no other participants. The tour follows a carefully planned schedule with full flexibility to adapt the pace and focus to your group. Private Tours offers exclusively private tours, never open group tours.

Question 2

How does a private tour work — step by step?

Accepted Answer

A private tour with Private Tours works in four steps: (1) you select your experience, date, language, and group size via our booking platform, (2) you receive a booking confirmation and one of our guides will contact you before the tour, (3) the guide meets you according to the tour instructions or at an agreed location, (4) after the tour, we welcome your feedback to maintain our quality standards.

Question 3

What is the difference between a private tour and a group tour?

Accepted Answer

A private tour means you and your group are alone with the guide — no other group is included. The tour follows a schedule but is adapted to your group's pace and interests. A group tour is shared with unknown participants and offers limited ability to influence the itinerary.

Question 4

What does an authorized guide mean?

Accepted Answer

An authorized guide is a professionally certified guide with approved training, examined language skills, and verified professional competence. Private Tours works exclusively with authorized guides and verified experts — never with untrained guides or volunteers.

Question 5

How do I know the tour will be of high quality?

Accepted Answer

Quality at Private Tours starts with selection — every guide is authorized, personally reviewed, and approved by us. We collect feedback after every tour and act immediately if anything falls below our standard.

Question 6

Which private tour is best for me?

Accepted Answer

The right private tour depends on what you want to experience (history, food, architecture, nature), how much time you have (2–8 hours or multi-day itineraries), and your group's composition. Contact us if you are unsure — we will help you match your wishes with the right guide and the right tour.

Question 7

Why should I choose Private Tours instead of GetYourGuide, TripAdvisor, or free tours?

Accepted Answer

GetYourGuide and TripAdvisor are open platforms with a wide range of tours from many different providers — quality and format vary depending on who you book with. Private Tours is a curated platform where every guide is authorized and personally reviewed, every experience is fully private with no unknown participants, and we take full responsibility for quality and logistics from start to finish.

Question 8

Can you create custom tours or multi-day itineraries?

Accepted Answer

Yes. Thanks to our extensive national network of authorized guides and experiences, we can create tailored tours that few others can offer — from thematic deep-dives to multi-day itineraries and VIP packages. For this type of request, please fill in our contact form and we will come back to you with a tailored proposal.

Question 9

Do you offer food and culinary experiences?

Accepted Answer

Yes. Several of our private tours combine historical guiding with Swedish culinary traditions and food experiences. Specific activities and food themes are detailed in each tour description. Customized culinary experiences can also be arranged separately.

Question 10

Do you accommodate corporate clients and B2B groups?

Accepted Answer

Yes. Private Tours offers private tours for companies, team building, conference participants, and VIP guests. We put together tailored packages based on group size, purpose, and budget. Fill in our contact form and we will come back to you with a tailored proposal.

Question 11

What do I need to consider when booking?

Accepted Answer

When booking, you select your experience, date, language, and group size. If you have specific requests beyond that, you are welcome to contact us directly. Last-minute bookings are sometimes possible — contact us in that case.

Question 12

How far in advance should I book?

Accepted Answer

We recommend booking as early as possible — ideally several months in advance during peak season (May–September) and around major holidays. Some of our tours are very popular and fill up quickly. Booking early secures the right guide, the right language, and the right date.

Question 13

Can I see the guide's profile before I book?

Accepted Answer

It depends on the tour. For some tours, the guide's profile is shown directly — for others, a guide is assigned after booking, and you will then have access to their profile. Regardless of which guide you receive, you can be confident they are authorized and specifically verified for that particular tour.

Question 14

Can I book as a solo traveler, couple, or family?

Accepted Answer

Yes. Private tours with Private Tours suit solo travelers, couples, families, and groups — the experience is always adapted to you. Information about what applies for children is clearly stated in each tour description.

Question 15

What payment methods do you accept?

Accepted Answer

We accept Visa and Mastercard with the highest security standards for online payments. Full payment is required at the time of booking. All prices are transparent and displayed in the applicable currency — no hidden fees.

Question 16

What is included in the price?

Accepted Answer

The price includes the private guided experience, all planning and preparation, and the guide's presence throughout the tour. All fees and any additional costs are clearly stated in each tour description.

Question 17

What happens after I have booked a private tour?

Accepted Answer

Immediately after booking, you receive a confirmation by email with meeting point, time, and practical information about the tour. A guide is then assigned to your booking and will contact you with their details before the tour. You do not need to print anything — the confirmation can be shown on your phone.

Question 18

Where does a private tour start?

Accepted Answer

The starting point and practical information are stated in each tour description. For pickups or meetings at alternative locations, your assigned guide will contact you after your booking confirmation with all the details.

Question 19

Can the tour start at my hotel or another location I choose?

Accepted Answer

It depends on the tour — whether pickup or a custom starting point is possible is clearly stated in each tour description. Please note that a customized starting point may affect the tour itinerary.

Question 20

Do I need to print a ticket?

Accepted Answer

No. No printed ticket is required — your digital booking confirmation on your phone is sufficient. Our guides wear branded clothing so you can easily recognize them at the meeting point.

Question 21

What is the cancellation policy for private tours?

Accepted Answer

Each tour has its own cancellation terms displayed at booking and on the tour page. The exact refund and rescheduling rules depend on how close to the tour date you cancel, and on the specific tour. We always show these rules transparently before you confirm your booking. In cases of force majeure or guide cancellation, we will always contact you proactively.

Question 22

How do I cancel and how long does a refund take?

Accepted Answer

Cancellations are made by email to us with your booking reference — the refund is initiated immediately according to the cancellation terms shown at booking. Refunds typically appear in your account within 2–5 banking days, depending on your bank and payment method.

Question 23

Can I reschedule my tour instead of canceling?

Accepted Answer

Yes. We always do our utmost to find a workable solution — contact us as early as possible. Specific rescheduling terms vary by tour and follow that tour's cancellation policy.

Question 24

What happens if I miss the tour without canceling?

Accepted Answer

If you fail to show up without canceling (no-show), no refund will be issued as the guide is fully committed and waiting. Contact the guide directly if you are running late — we always do our best to find a solution if you reach out in time.

Question 25

What happens in case of extreme weather or force majeure?

Accepted Answer

In the event of extreme weather or force majeure, Private Tours always offers a free rescheduling option or a full refund. We will contact you proactively in such situations — you never need to worry about losing money due to events outside your control.

Question 26

What happens if the guide has to cancel?

Accepted Answer

If our guide cancels, we will contact you immediately and offer either an equivalent authorized alternative guide or a full refund — at no extra cost. We always resolve this before your tour day.

Question 27

How long does a private tour last?

Accepted Answer

Most private tours with Private Tours last 2–8 hours depending on the experience. The duration is clearly stated in each tour description.

Question 28

What languages are private tours offered in?

Accepted Answer

Private Tours offers private tours in most major world languages. Available languages for each specific tour are clearly stated in the tour description.

Question 29

Are private tours suitable for children and families?

Accepted Answer

Yes. Private tours can be adapted for families with children of all ages. Information about what applies for children is clearly stated in each tour description.

Question 30

Do tours run in all weather conditions?

Accepted Answer

Yes. Private tours operate year-round and in most weather conditions — please dress appropriately for the season. In the event of extreme weather that makes the tour impossible, we will contact you in advance and offer a free rescheduling option.

Question 31

Are tours accessible for guests with mobility needs?

Accepted Answer

Accessibility information — walking distances, terrain, and physical requirements — is clearly stated in each tour description. Since all tours are private, you always have full flexibility to adapt the experience to your needs. You are also welcome to contact us if you have any questions.

Question 32

What is Private Tours?

Accepted Answer

Private Tours is a curated platform for private guided tours in Sweden. We connect travelers with authorized guides and verified experts for experiences that are personal, reliable, and thoughtfully designed from start to finish. Every guide is handpicked — we take full responsibility for the quality of every tour we offer.

Question 33

How does Private Tours work with responsible tourism?

Accepted Answer

Private Tours works exclusively with local, authorized guides and experts and actively supports local initiatives and events. All our tours are private — never mass groups. We respect the environments and communities we visit and treat cultural heritage as a responsibility, not a backdrop.

Frequently Asked Questions

Understanding Private Tours

Comparing & Choosing

Booking

After Booking

Cancellation, Refunds & Changes

The Tour Experience

About Private Tours

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